Teen Vogue has endured heavy criticism for publishing a fluffy Q&A with five female Facebook executives who ‘explained’ how the social network ‘protects elections’. What looked to be an undisclosed advertorial landed after the social network came under fire for its negative impacts on the democratic process ahead of the 2020 election. Read More
CMOs need to work with their CFOs to agree on a set of quantifiable marketing metrics that are relevant, insight-driven, and reliable. Read More
In the glory days of AOL Instant Messenger, back when screen names and away messages were serious literary pursuits, a mysterious chat maverick strode about the dial-up frontier and schooled legions of uncouth adolescents in the art of conversation. Who was this rogue wordsmith, this tireless vexer of pre-teen millennials? Surely no mortal could generate replies with such speed, charm, and unflinching certainty. Turns out it was a bot, an artificial chat companion named SmarterChild, and it was sublime. Read More
Following the censuring of an influencer for Pretty Little Thing for posting about the brand outside of an advertising context, Billion Dollar Boy’s Ed East explores where the rules suggest some murky standards.
It took just eight days for the first Influencer Marketing story of the year to hit the news pages. 2020 starting where 2019 left off, with a bombardment of negativity from the traditional media. Read More
“If your compassion does not include yourself, it is incomplete.” — Jack Kornfield
I remember sitting in the middle of a tech conference years ago when I first founded my company, JotForm. I watched as, one by one, established entrepreneurs took turns in sharing their stories of success. Every time one would get up to speak, I heard this small, nagging voice in my head tell me: You’re not good enough. Read More
Cheetos and MC Hammer are both returning to make a pop culture splash as the Frito-Lay brand and rapper are teaming up for the dusty treat’s return to the Super Bowl after a decade away. Read More
Innovations push into new areas, but finding rich sources of opportunity is difficult – Lloyd Scott, of Frontier, explores how these areas may lie in the unspoken, in taboos. Read More
You have more power than you think—here’s how to harness it. Read More
