Brand Audit & Re-engineering
To know how your brand is performing, ISD Global can evaluate the strength of your brand through a brand audit. The audit can be initiated before embarking on a Brand Engineering exercise or at any time that you want to establish your brand’s power/equity in the marketplace. The brand equity is measured through analysis of four key areas: Brand awareness, brand associations, perceived quality and brand loyalty. The objective of Brand Engineering is to recalibrate your existing brand in a manner that it clearly differentiates you from your competitors, equates with your customers and then delivers on the brand promise at every interaction, both within and outside the company. We generally do that by embedding the brand identity in the marketplace using smart, cost-effective and non conventional methods.