Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.
The report was based on data from a survey of more than 100 marketing leaders across 25 industries.
A conversation with HBS professor Eva Ascarza on using AI to improve marketing decisions.
Creativity is about more than just “creating things.”
It’s also about self-reflection.
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Instead of optimizing work, technology has created a nonstop barrage of notifications and interactions. Six months into a pandemic, it’s worse than ever.
The first thing I hear in the morning is my SleepCycle app, which is supposedly monitoring my movements in order to “gently” wake me as I emerge from sleep. I swipe it off and see the first alerts from the various news apps on my phone: bad things, getting worse. I check the Covid numbers in my county, then in my mom’s county. As I lie in bed, my thumb goes to Instagram for truly unknown reasons, but I’m less interested in seeing what others have posted than how many people have liked whatever photo I posted the night before. I check my personal email. Read More
Fall is a prime time for overconsumption, with back-to-school and jacket season in full force. What if you tried to buy nothing at all?Like clockwork, when the crisp fall weather arrives, stores fill up with cozy new clothes and magazines are splashed with the latest looks from New York Fashion Week. All of this sends a subliminal message that we should stock up on jackets and sweaters in autumnal colors and buy our kids new back-to-school outfits.
How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, the answers will determine whether their brand will gain traction in the marketplace, grow, and get shared by consumers—or not. Read More
When it comes to building a network of strategic advisors, it’s natural to look to people with more position power, access, and influence as your primary go-to’s. Yes, you want a productive relationship with your boss, a mentor who will challenge you, and—if you’re really lucky—a genuine sponsor opening doors. But don’t overlook the importance of a network of strong peer relationships.
Business marketing has arguably been evolving faster than its consumer counterpart. Many of the traditional conferences, trade shows and business dinners have given way to new innovations and creative solutions, supported by technology. Read More
Have you ever wanted to change something in your life but can’t seem to get started? Or maybe you started, only to lose all momentum? Wharton operations, information and decisions professor Katy Milkman is a behavioral scientist who has spent most of her career studying the strategies that help people create lasting, effective change, whether that’s quitting a bad habit like procrastination or achieving a big life goal like saving for retirement. Read More
The long commute may have been cut short for many of us, but the time Americans spend listening to podcasts is at an all-time high. So is the number of podcasts. With over 2 million to choose from, this is no easy task for those, like me, who want to know everything there is to know, especially when it comes to design. So, here’s a curated list of nine podcasts to get the creative juices flowing. May it help you become better, more creative, and more inspired—whether you’re a designer, or just want to think like one. Read More
