Companies that are vigilant — and responsive to changes in their business environment — see higher increases in their market capitalization than those that are not. The need for vigilance increases as digital technologies challenge existing business models. Early warning signs may not be apparent to companies that are complacent, so leaders need to groom their organizations to be responsive to weak signals of potential threats and latent opportunity. This needs to be done throughout each organization, right down to the reception rooms. Read More
Brands and consumers are in for a frenetic ride in the times to come. Here is a primer on what marketing, branding and advertising champions can look for in the sense of emerging trends globally that should ideally capture their imagination and be an essential component of their strategy and product development.
Consumers and industry professionals rate advertising creativity in different ways, with potentially significant impacts on the power of these messages, according to a paper in the Journal of Advertising Research (JAR). Read More
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Read More