Brands and consumers are in for a frenetic ride in the times to come. Here is a primer on what marketing, branding and advertising champions can look for in the sense of emerging trends globally that should ideally capture their imagination and be an essential component of their strategy and product development.
Consumers and industry professionals rate advertising creativity in different ways, with potentially significant impacts on the power of these messages, according to a paper in the Journal of Advertising Research (JAR). Read More
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Read More
