What are you doing to prepare yourself for the future? This question plagues me!
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As FMCG brands brace for a tough year ahead, many will be rethinking their ads in a bid to retain market share. Cadbury says it won’t be mixing up its long-running advertising strategy, however.
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We analyzed millions of data points to discover the latest trends in consumer tech to determine how consumer behavior is changing.
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As they say, “The riches are in the niches,” but how far should you niche down? How focused is too focused? Here’s how to find the right balance for your business.
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The happiness we seek can require investing earlier than we think—and may help us align our expectations and reality at the end of life.
A peek into the past, a leap into the now and a deep dive into the future. Unearthing trends and insights that can fortify and offer inspiration and insights to brands and organisations hungry to look around corners, take measured risks and create the future
Consumers are exposed to so many ads daily across multiple channels and devices, it has become increasingly difficult for marketers to capture audience attention. Yet, optimizing for attention enables brands to tell meaningful stories to receptive audiences, and that drives revenue.
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Here are five objectives that have proven useful during my twenty years as a tech entrepreneur.
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Expressing gratitude is good for workplace culture — and when it’s done right, it’s a positive boost to both the giver and the receiver. Here are three ways to pack more power into your thank yous.
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As a brand manager, there’s nothing you’d like more than to have an entire organization full of people who never once made a bad choice or stupid decision.
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