CMOs need to work with their CFOs to agree on a set of quantifiable marketing metrics that are relevant, insight-driven, and reliable. Read More
Leaders in artificial intelligence warn that progress is slowing, big challenges remain, and simply throwing more computers at a problem isn’t sustainable. Read More
Twitter is one of the best places to share your articles and drive traffic to your blog. Read More
Companies that are vigilant — and responsive to changes in their business environment — see higher increases in their market capitalization than those that are not. The need for vigilance increases as digital technologies challenge existing business models. Early warning signs may not be apparent to companies that are complacent, so leaders need to groom their organizations to be responsive to weak signals of potential threats and latent opportunity. This needs to be done throughout each organization, right down to the reception rooms. Read More