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Faster, better, human: How innovation winners are using AI without losing the human touch

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human-better

Winning WARC Media Awards campaigns highlight the opportunity for brands to use AI to learn and predict customer behaviour patterns, enhancing the entire customer journey.

No one will have been surprised to see Artificial Intelligence (AI) as a solution across a number of marketing campaigns in 2020. By using AI, brands can communicate hyper-targeted, personalised content at scale and improve customer experiences.
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How to prove the value of Marketing to the Enterprise?

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prove-the-value-of-MarketingBusiness as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively measure and prove the value of marketing’s performance to key stakeholders. This erodes confidence and credibility with executive management and causes a lack of awareness of how marketing supports sales growth, customer retention, and customer experience. That is why it’s important to figure out how to provide clarity about marketing contribution to the business, it should not be overlooked.

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The Creator Economy: Let A Million Startups Bloom

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Let-A-Million-Startups
The Creator Economy is booming. Empowered with publishing platforms and recurring revenue streams, thousands of people are striking out on their own as paid creators. This isn’t just about well-known journalists leaving established brands anymore. Today, anyone can become a media company. As The New York Times says in an article titled “Why We’re Freaking Out About Substack”:

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At this elegant new hospital, the doctors were the designers

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senegal-hospital-tk

A new maternity building in a Senegalese hospital put the needs of the healthcare workers and their patients front and center.

Tambacounda Hospital in eastern Senegal is an essential public facility. Serving a rural region that spans multiple countries in West Africa, the hospital sees 20,000 patients a year. But with little funding and overstretched resources, the hospital’s buildings struggled to keep up with that demand.

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Why P&G is asking you to change your habits to save the planet

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world-of-difference
“It’s Our Home” is P&G’s latest big-budget campaign aimed at persuading consumers to mind their environmental footprint. Is it a marketing misfire?

 young girl named Louisa is a cosmic space traveler who has decided to make Earth her new home planet.
She takes the opportunity to point out some new rules that will require us to adjust our consumption habits to save her newly adopted residence. Use cold water. Use less water and electricity. Use recycled plastic and less packaging. “Resource conservation is vital,” she says, as Dad turns off the tap while shaving. “My beautiful planet will be respected, which may require some sacrifices.”

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How to Make Complex Ideas More Accessible

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Complex-Ideas

In this podcast episode, we explore techniques for presenting complicated information so your audience can more easily understand.

As communicators, we often need to take complex information (i.e. financial, technical, or scientific) and make it more understandable for our audience — we’re experts and they likely aren’t. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly or use jargon that goes over our audience’s heads.

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