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In the Digital Age, How Companies Can Go from Vulnerable to Vigilant

By | ISDose | No Comments

Companies that are vigilant — and responsive to changes in their business environment — see higher increases in their market capitalization than those that are not. The need for vigilance increases as digital technologies challenge existing business models. Early warning signs may not be apparent to companies that are complacent, so leaders need to groom their organizations to be responsive to weak signals of potential threats and latent opportunity. This needs to be done throughout each organization, right down to the reception rooms. Read More


By | ISDose | No Comments

Brands and consumers are in for a frenetic ride in the times to come. Here is a primer on what marketing, branding and advertising champions can look for in the sense of emerging trends globally that should ideally capture their imagination and be an essential component of their strategy and product development.