Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your upcoming ad campaigns.
The number of Airbnb properties has exploded since its founding in 2008. A hospitality management expert looks at how this has hurt hotels. Read More
“The reason it works is because empathizing, or thinking about someone in an emotional way, leads to more cognitive flexibility,” says professor Kelly Herd. Read More
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices.
How to tell the difference between brands that market themselves as sustainable and ones that actually commit to sustainability in a holistic way. Read More
Many people think that influence is just for sales and marketing people. But actually if you’re a CFO or a procurement director, an in-house attorney or an engineer, you need influence to advance your career, to sell your ideas and to advocate for your team. Read More