Search advertising now accounts for 22 cents in every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. Read More
Many ideas sound interesting on paper but are not viable in practice. Some ideas are interesting and viable but not feasible without a large sum of money. Other ideas are interesting, viable and feasible with a little bit of funding and hard work.
The ubiquity of ride-sharing services such as Uber and Lyft means most people have probably spent time in one of the cars as either as a passenger or a driver. In her research, Wharton management professor Lindsey Cameron took a closer at the nature of the interactions between Uber drivers and riders, and she found there’s more going on than just efficient transportation. The interactions are often mutually beneficial, resulting in aid, comfort, friendship and even job opportunities. Cameron joined Knowledge@Wharton to discuss her paper, “Support for Social and Cultural Capital Development in Real-time Ridesharing Services,” which was co-authored by University of Michigan doctoral student Vaishnav Kameswaran and professor Tawanna Dillahunt. (Listen to the podcast at the top of this page.) Read More
Digital video is popular, particularly for customer-facing applications. Here is what managers should consider to make video usage effective and efficient. Read More
Companies that are vigilant — and responsive to changes in their business environment — see higher increases in their market capitalization than those that are not. The need for vigilance increases as digital technologies challenge existing business models. Early warning signs may not be apparent to companies that are complacent, so leaders need to groom their organizations to be responsive to weak signals of potential threats and latent opportunity. This needs to be done throughout each organization, right down to the reception rooms. Read More
Brand is more than makeup – it’s the underlying subconscious notion of your organisation. Karen Gately argues that leaders should be doing more to integrate brand into their workplace culture. Read More