Apps should be a “top priority in mobile marketing”, with branded tools offering particular benefits from an advertising perspective, a study published in the Journal of Advertising Research (JAR) has found. Read More
It’s time to take a walk in the woods, away from crowds, melt within the flora and fauna, breathe. Soon, the joy of nature begins to wash over me. And after a good while, as Henry David Thoreau writes, I’ll return taller than the — damn, my phone’s buzzing again.
People are often hypocritical in how they assign blame for terrorist attacks. Highlighting this could help change attitudes. Read More
The fear of catching the novel coronavirus has sparked a shopping frenzy that one New York City newsradio station aptly described as “Purell panic.” Nationwide, stores from Target to Costco to Kroger have seen shelves stripped bare of hand sanitizer, cleaning supplies, rubber gloves, toilet paper and anything else that shoppers think will help them prepare for possible quarantines against the virus, which has spread across 97 countries and killed at least 4,000 people. Read More
The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age. Read More
To stay relevant, organisations need to use data-led innovation to drive better decision-making and keep customers at the centre of their business. Read More
Humor can relieve anxiety; it can also stoke racial tensions or spread misinformation. So, the answer isn’t simple. Read More
As marketing communications becomes even more competitive, it’s more difficult for brands to stand out. Many smart brand professionals are incorporating strategic advocacy programmes into their plans. Advocacy is the process of transforming customers and internal stakeholders into brand advocates. Read More
