According to recent surveys, Americans are reading less than ever — even while book sales are up. Prose Media’s John Hyslop parses these conflicting trends to offer clear, actionable advice for content marketers, drawing on experiences writing for major brands.
As FMCG brands brace for a tough year ahead, many will be rethinking their ads in a bid to retain market share. Cadbury says it won’t be mixing up its long-running advertising strategy, however.
The Volkswagen Treasure Hunt is conceptualised as an annual IP property for high intensity brand engagement, maximum brand recall and high decibel PR and social virality.
Here’s a dashboard of our body of work in the health, wellness and beauty space. We always strive to give it the very best of nutrition, attention and tender loving care. The idea is to mean well and do better. Please click on the presentation below to know more