“People don’t know what they want until you show it to them.” Was Steve Jobs right when he said that? Read More
An overview of CMO and consumer opinion on what increases trust in a business.
- Consumers say transparency is the most important factor in increasing business trust.
- But CMOs think the ability to deliver consistently is most important.
- Differences in importance are also visible in personalisation, putting the customer first and business legacy.
Marketers need to take responsibility for every brand encounter, not only those that they control, says a leading industry figure who advocates share of experience as a more useful metric than the traditional share of voice. Read More
Spurred by tech companies such as Uber, 2019 is expected to be a record year for initial public offerings (IPOs). But what are these firms really worth? Financial analysts use a variety of formulas to reach that number, looking primarily at the success the business has already had. But future success is harder to determine, especially when fickle customer behavior can significantly change the value. Read More
Establishing a loyal following of customers is a colossal undertaking for most companies and their CMOs. As the mandate of the CMO continues to expand, establishing loyalty is the next great undertaking as a natural segue from their mission to inspire and guide the overall brand vision. Creating loyalty is that next logical step to drive increased business and repeat sales. Read More
If you’re not taking advantage of infographics in your marketing strategy, you could well be missing out. Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Read More
