Hear LeBron James and Nike’s pep talk to motivate you for a sports-like comeback
LeBron James narrates a never-quit script over tough times for himself, Serena Williams, Tiger Woods, Cristiano Ronaldo, and Naomi Osaka.
During a time of social distancing, people crave human connection more than ever. Shazia Ginai offers some tips on how to achieve that.
The past year and a half has seen a wave of purpose-led advertising campaigns, and in the current climate the need for more emotion-based ads has ramped up further. Read More
Six tools from an unlikely place—improv comedy—to use on your next Zoom call. Read More
Traversing the journey from a brand strategy perspective to the creative deliverable/s. The science and rational explained in the below presentation:-
When everything seems uncertain, people get stressed. That’s one thing we all have in common. But there is always one thing you can control: your reaction to the situation. Read More
How do you optimize your digital marketing strategy to generate more leads?
Frankly, that’s a broad question. To find your way through the digital marketing jungle of today, you need to better understand trends in digital marketing today. Read More
Coca-Cola says marketing investment in brands has “limited effectiveness” while people are in lockdown due to the coronavirus pandemic, although it is moving some spend into digital. Read More
