When brands launch new websites, change their CMS or rebrand, SEO – and site migration in particular – is often overlooked in favour of design, content and website development. The results can be catastrophic. Tom Geekie looks at five key errors and how to avoid them.
‘Parents can’t be prepared for everything’
In the opening frames of this Fruit of the Loom ad by CP+B, CGI sizzles and swirls as a pair of pint-sized Harry Potters open a portal to another dimension in the living room.
An interview with Lyft’s VP Creative Director, on how Lyft stays true to its fun personality while developing a brand sophistication befitting a company leading the way in autonomous driving.
Nearly three years ago, Under Armour launched its largest campaignaimed at women in its history—the $15 million “I Will What I Want” ad campaign starring ballerina Misty Copeland, who reads a rejection letter that included the words, “You have the wrong body for ballet.” Copeland’s ad racked up 4 million views in the first week alone.
In conversation with Airbnb CMO Jonathan Mildenhall and Wieden+Kennedy CCO Colleen DeCourcy, Sandberg discussed the importance of fostering and measuring the influence of your brand’s community.
Sheryl Sandberg at Cannes 2017 [Photo: Simon Dawson/Bloomberg via Getty Images]
New types of advertising jobs are shaping and impacting the industry on both the creative and business side as never before.
With a new leadership team and a renewed focus, Apple’s long-time ad partner is looking to take its brand of marketing for good mainstream. Read More
