As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising trend they should pay attention to is “influencer marketing,” or using the power of popular people to reach your target market, according to this opinion piece by Aprajita Jain, a brand marketing evangelist at Google.
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to a recent report from Kantar Media.
Timed to GoT finale, spot heralds a new kind of networking
Peter Dinklage isn’t just the conflicted lead in television’s hottest show. He’s also the face of a weighty new product launch campaign from IT giant Cisco.
Researchers from the University of Tokyo’s Graduate School of Engineering have created a temporary tattoo-style sensor that can be comfortably worn for up to a week.
In January 2016, Reebok combined its editorial, public relations and social media team and called it “the newsroom.” At the Digiday Content Marketing Summit held Aug. 14-16 in Vail, Colorado, the newsroom’s global head of editorial Blair Hammond discussed how the company takes risks in real-time marketing.
You spend more frivolously on your phone, according to surprising new research.
When Dwayne Chambers joined Asian-themed restaurant chain P.F. Chang’s China Bistro from Krispy Kreme around two years ago, he noticed the company had too many agencies, consultancies and research firms — 13 — for its small marketing budget and wasn’t doing enough to attract new consumers and keep existing ones. So Chambers decided to overhaul the chain’s marketing with a digital focus.“We need to better use our data and spend our marketing dollars more wisely to improve both digital and in-store experiences,” said Chambers, CMO for P.F. Chang’s, which has about 300 restaurants globally. Read More
