No-frills air carrier Southwest is introducing a new campaign inspired by the reasons why customers fly the airline, and it breaks the mold of what you might think of your seatmate. The campaign, ‘Behind Every Seat is a Story, Behind Every Story is the Reason for Transfarency’ tells the real stories behind the airline’s passengers.
What’s the arsenal? The perennial question the adman faces. Read More
Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad.
Snapchat is tripling the number of companies it has certified as official “Creative Partners.”
Creative teams are always on the cutting edge of fashion… what with all those different hats they wear.
Team leads are not just coming up with concepts but also coordinating with various teams throughout the business, managing employees (in-house, remote, and freelance), tracking results, and, oh yeah, making sure all the creative work gets done on time. Read More
Twitter’s chief executive Jack Dorsey has promised to make it simpler for advertisers to work the platform
Adidas’s Futurecraft 4D, a winner in the 2017 Innovation By Design Awards, is the first 3D-printed running shoe to deliver on the promise of mass customization. But it hasn’t been easy getting here.
The marketing agency partnership is tricky to juggle. You’ve got a lot of projects in the air and only two hands with which to keep them aloft: one hand being the agency, and the other being yourself. Read More
Content marketers found their happy place
When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”
