Welcome to Marketing‘s 2019 Super Bowl ad wrap. Here’s all of the big brands, big celebs, rappers, boy bands, humour and attempts at humour appearing in the US broadcast of NFL’s Super Bowl LIII. Read More
We are in an economy where deaggregation is actually cheaper, more efficient and more beneficial than aggregation. The governing idea of retailing has been to ship all of your products to a big box retailer and have consumers buy them there for efficiency and economy of scale. But now, thanks to technology, the model has flipped; servicing the collection of individual interactions is actually cheaper than aggregation, and the end experience is actually better. That is why I developed the BOSS model, and why I believe that these four shifts in perspective can help move any company’s retail approach forward. Read More
As the wheels of time turn, so too does the video advertising ecosystem. We are in the beginning stages of a transformative period in which video is becoming the most important and talked about form of advertising. It is changing not only how we use our smartphones, but also how we consume what we’ve traditionally called television. Read More
Starbucks founder Howard Schultz is facing criticism from the left as he announces he’s “seriously thinking” of running for president as an independent in 2020. Read More
Gillette has become the latest brand to take on challenging social issues with a commercial that has drawn swift criticism for what some view to be heavy-handed messaging about bad male behavior. But in the weeks since the debut of its “toxic masculinity” ad, the company’s sales have been holding steady while the controversy around it has dimmed from a red-hot conflagration to a constructive conversation about the messaging. Read More
Coca-Cola celebrates people getting together, and the Super Bowl is no exception. A 60-second animated ad titled ‘A Coke is a Coke,’ will air just before kickoff at this year’s game in Atlanta to promote unity. Read More
Looking to build on the momentum of last year’s repositioning aimed at attracting millennial and Gen Y consumers, Diet Coke and Anomaly are out with new ads that continue the brand’s year-old “Because I Can” campaign — but with an edgier tone than the campaign’s first round of ads. Read More
Trust is the basis for consumers clicking on ads and making purchases online. Edelman’s 2019 Trust Barometer survey, released Monday, shows how news, government, media and other events across the internet have changed the way consumers think and act. Read More