The glory days of quick and easy digital customer acquisition appear to be numbered.
Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits.
Luca Destefanis is currently Head of Marketing of Kyndryl, APAC. A senior marketing executive with strong business background, rooted in 25 years of international experience – Asia (9 years), Europe (14y), US (2y), Luca designs organizations, builds teams, develops talents, and simplifies complexity to create purpose-driven brands and high impact marketing campaigns. Read More
An article on logo design trends asked, “What will logos look like in the year to come? Design experts share their predictions.”
I don’t know about you, but I get very nervous when I hear about “trends.”
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.
The first weeks of 2022 have carried an unwelcome sense of deja vu. Major events are getting canceled, imperiling ad dollars. Read More
Fitness centers typically see a surge in attendance at the start of January, when millions of Americans resolve to get in shape by exercising more. By February, however, a large percentage of gym-goers quit.
We download productivity apps, implement productivity hacks and read time management books to save time. But our current paradigm of time management is based on a false premise.
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As the Great Resignation continues in full swing, some people are skipping the job hunt altogether and pursuing entrepreneurship. A record 1.4 million Americans filed applications to start new businesses in September 2021 alone, according to an analysis of Census data by the Economic Innovation Group (EIG). In October, more than $54 billion was invested in over 2,000 companies around the world. Some of the hottest sectors? Wellness, finance, and property technology (aka proptech).
You’ve probably already drawn up your list of resolutions and goals for 2022. Allow me to make a pitch for adding one more: improving your writing skills. Yes, that may sound like one of those evergreen goals. But it’s particularly relevant for leadership right now. After all, most communications from leaders, whether they are company-wide emails, memos, or tweets, start out in written form. Getting them right helps build a strong culture—a bigger challenge now that some form of hybrid work is going to be with us for a long time.
Earlier this year, Traci and Dave Gagnon got married on virtual platform Virbela. It was a hybrid event where part of the wedding happened in “real life” too. It’s a sign of the times. The boundaries between “real” and “digital” are blending into what is increasingly referred to as the ‘metaverse’: a space not limited to virtual matrimony, but one where brands can weave themselves into our digital DNA.
