Knowledge @ ISD Global

The Demise of Blockbuster, and Other Failure Fairy Tales

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When big companies collapse, the story is never simple

Attend just about any business conference today and you’ll hear a familiar tale of woe. A once great corporation, which had dominated its industry, fails to adapt and descends into irrelevance. The protagonists of these stories always come out looking more than a little silly, failing to recognize seemingly obvious business trends. Read More

PHEWTURECAST

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Brands and consumers are in for a frenetic ride in the times to come. Here is a primer on what marketing, branding and advertising champions can look for in the sense of emerging trends globally that should ideally capture their imagination and be an essential component of their strategy and product development.