Marketers are confusing “clicks and listens” to buying. Marketers seek reliable data on how many people have viewed or heard particular advertising messages. The “view/hear mindset” is captivating for marketers. Clicks feed egos. Read More
This counterintuitive exercise can spark creativity. Read More
The growth of the digital health and wellness sector is affecting the marketing approach of brands outside the category, some of which are integrating health and wellness into their offerings. Read More
Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, and brands… all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy. Read More
The 2010s began with one story about the political power of technology. It ended with another. Both were wrong. Read More
Productsup’s Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a quick gimmick. Read More
During this time of year, many of us are thinking about the goals we want to achieve or the habits we want to start or stop. However, change is hard, and it can be a discouraging effort, particularly when we don’t get the results we want. However, the mere act of trying is a massive step forward. After all, change is an ongoing process, not a light switch. Read More
Kraft Heinz shocked investors in February when it disclosed a $15 billion write-down on its most famous brands, one of several stories across the year that pointed to marketers focusing on short-term activation at the expense of long-term brand building. Read More