Augmented reality is proving to be a potent marketing tool in the hands of the right brands, and world-famous spirits maker Jack Daniel’s is today unveiling one of the strongest uses yet of the technology. Developed by Tactic, the company’s AR Experience app turns the classic black-and-white front label of any Jack Daniel’s Tennessee Whiskey bottle into a matching pop-up book, educating consumers about the company and brand. Read More
Today’s marketers and advertisers are navigating uncharted territory, from perfecting their social media strategy to adopting technology such as artificial intelligence, virtual reality and machine learning. SmartBrief readers have been keeping a close eye on these evolving trends in our marketing and advertising newsletters, with social media stories by far making the biggest splash.
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