Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your upcoming ad campaigns.
Shared as part of a recent Facebook Business webinar, the tips cover a range of key mobile ad considerations, and include accompanying performance data to support their significance. Read More
The number of Airbnb properties has exploded since its founding in 2008. A hospitality management expert looks at how this has hurt hotels. Read More
“The reason it works is because empathizing, or thinking about someone in an emotional way, leads to more cognitive flexibility,” says professor Kelly Herd. Read More
Consumers and industry professionals rate advertising creativity in different ways, with potentially significant impacts on the power of these messages, according to a paper in the Journal of Advertising Research (JAR). Read More
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices.
We downplay the importance of persistence in creative success. Read More
Quick-service restaurant chains may be able to fuel purchase intent by tapping “physiological appeals” based on sensory or behavioural imagery in their TV ads, a study published by the Journal of Advertising Research (JAR) has found. Read More
How to tell the difference between brands that market themselves as sustainable and ones that actually commit to sustainability in a holistic way. Read More
Many people think that influence is just for sales and marketing people. But actually if you’re a CFO or a procurement director, an in-house attorney or an engineer, you need influence to advance your career, to sell your ideas and to advocate for your team. Read More
Brands should not be afraid of making longer form content even as many digital platforms are pushing them towards shorter and shorter messages, Gary Vaynerchuk, CEO of VaynerMedia, has argued. Read More
