Can you pivot on a dime, drive to the open lane and score when it counts? No, I’m not talking about Steph Curry or Damian Lillard. Not exactly, anyway. Marketers need to be as speedy and shifty as NBA point guards in today’s fast-paced, dynamic marketing game.
Speed and agility scores points with customers, which is why more and more marketers are embracing agile marketing best practices. Agile marketing adoption jumped to 51% last year, up from 41% in 2019, according to a report from AgileSherpas and Forrester Research.