Ryan Oliver, head of brand strategy for US/Canada at Twitter, runs down the brands that nailed their microblogging strategy in 2018.
The days of fixed annual marketing plans and long runways to launch are behind us. The average CMO tenure is about 3 ½ years — within that you have maybe 1-2 strategic planning cycles to make your mark. You must adopt an agile marketing mindset to use them to their fullest. Read More
The campaign films demonstrates the beauty of unspoilt world and the artistic representations help to show consumers that by looking beyond the ordinary they can unlock something special Read More
A common fallacy regarding email programs is that they are self-sustaining. That couldn’t be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between brand and customer are prerequisites to a profitable email program. Read More