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Logic-dominated advertising might be killing growth and advertising effectiveness.

By | ISDose | No Comments


Art or science? Head or heart? Laurent Marty ponders the perennial questions.

Back in the pre-COVID days of 2019, the world of advertising worried about very different matters, but many of those remain relevant today. Remember how it was shaken when business consultancy Accenture acquired creative agency Droga 5? On paper, it made sense: adding the power of Big Data to that of the Big Idea.

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