The past year has only emphasized how critical technology is in keeping the world connected, informed, healthy and safe. Anne Toth, director of Alexa Trust at Amazon Alexa, spoke at a CES® 2021 session about the fact that many technology products that we had previously viewed as fun or convenient to have became integral and essential in the past year. And subsequently, consumer expectations have changed.
Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I don’t even know what’s going to happen tomorrow, let alone in six months.”
The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc.
What do consumers think about the role of businesses in 2020? Explore six mini-chapters, packed with insights from search, survey, and social data.
If you are a business owner, and especially if you are a small business owner, 2020 was a very challenging year. Even more so if you were in an industry directly affected by the pandemic. There is hope, though.
In fact, there is always hope if you are willing to “find it, face it, fix it,” which is one of our rules around here.
WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.