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The Three New Rules of Content Experience

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Odds are good that asking 20 people what content experience means will get you 20 different answers.

To some marketers, it’s about producing as many blog posts and emails as possible about topics related to what they’re selling, with the hope that prospects find something useful to choose from (admittedly, not a great experience for the consumer of that content). Others view it more broadly, and they include video, SEO, paid ads, and more in the mix (and, even then, the content consumer’s experience with the torrent of content is often not a priority for marketers).
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The Power of Nudges

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When Maya Shankar was a young girl, she never dreamed that she would become senior director of behavioral economics at Google, lead the White House Behavioral Science Team under President Barack Obama, or host her own podcast, A Slight Change of Plans.

On her way to becoming a world-class violinist, she was accepted into the prestigious Juilliard School and studied under the legendary Itzhak Perlman. But an acute hand injury cut her promising career short at the tender age of 15.
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The future is plural, unpredictable and rarely a linear path from the present

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Vision: the ability to “think about or plan for the future, using intelligence and imagination”, an “idea or hope of how something should be done, or how it will be in the future” and simply the “ability to see”- MacMillan Dictionary

The pandemic has taught that foreseeing can be more useful than forecasting. Hindsight is literally 2020 and as for 2021… Well, you have a choice to make: be a hapless passenger relinquishing responsibility for your emotions, feelings and outcomes to other people or choose to be a leader every single day, making a positive impact on those around you and taking accountability in every moment for your own beliefs and actions.

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Three Ways to Build Customer Trust in an Increasingly Out-of-Control World

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customer-relationships“I think technology is starting to lap us. It’s exceeding our ability to even keep up with what’s going on. It’s very troubling for those of us who care about democracy. And I think it’s a consequence of our turning technology into our culture, our primary religion, and turning to it as the one thing we all trust in blindly. The consequences of this manifest in our ability to trust each other and our inability of our old institutions to function the way we hoped they could.”
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