Proving the impact of creativity is now a key priority for both clients and agencies, according to new research from LIONS.
This finding comes from responses by 1,500 brand and agency professionals to a survey by LIONS, the results of which were first shared at March’s Lions Live event.
ONE YEAR INTO our all-remote existence, executives at white-collar companies are realizing two things. One is that they’re pleased (stunned, even) by how productive employees have been.
Babita Baruah is the managing partner of GTB India, which is part of Team WPP. On the occasion of International Women’s Day, Baruah offers up a simple checklist that can help achieve a better representation of women in advertising.
Art or science? Head or heart? Laurent Marty ponders the perennial questions.
Back in the pre-COVID days of 2019, the world of advertising worried about very different matters, but many of those remain relevant today. Remember how it was shaken when business consultancy Accenture acquired creative agency Droga 5? On paper, it made sense: adding the power of Big Data to that of the Big Idea.
More than three in four Brits say they don’t feel they have enough control over how their online data is used and 79% say they worry about how its collected, according to new research from tech company The Trade Desk.
In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.
by Jane Cunningham and Philippa Roberts.
Prince Harry’s publicity tour is in full swing. While very few of us are as high-profile as Harry, there are some key public relations lessons that we can all learn from. Aaron Kwittken, chief executive KWT Global, offers three specific pieces of advice.