Surviving the Attention Economy: How to Keep Audiences Engaged

By September 20, 2023ISDose

Man smiling at his phone screen in the attention economy as marketers compete to survive

Wharton marketing professor Jonah Berger talks with Knowledge at Wharton about his latest study, which offers important takeaways for marketers, advertisers, influencers, and anyone who wants to craft more compelling written communication. The study, “What Holds Attention? Linguistic Drivers of Engagement,” was co-authored by David Schweidel, marketing professor at Emory University’s Goizueta School of Business, and Wendy W. Moe, marketing professor at the University of Maryland’s Robert H. Smith School of Business. It was published in the Journal of Marketing.


Guest Author: Jonah Berger

 Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or or visit