Where there is customer pain, there is an opportunity for brands. Moving the needle from top down to bottom up is the way forward for brands and marketers. Some would be in plain sight, others would have to be unearthed with a fine tooth comb.
Suresh Dinakaran Suresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on firstname.lastname@example.org
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