Today’s marketers and advertisers are navigating uncharted territory, from perfecting their social media strategy to adopting technology such as artificial intelligence, virtual reality and machine learning. SmartBrief readers have been keeping a close eye on these evolving trends in our marketing and advertising newsletters, with social media stories by far making the biggest splash.
Exceptional work isn’t created by the answers others give us, but by the questions we ask ourselves. Here’s how to get in touch with your intuitive powers. Read More
From fixathons to wake parties. Read More
Many characters in HBO’s epic fantasy series “Game of Thrones” have sacrificed everything in the quest for the Iron Throne. Read More
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Read More
How 3G Capital made Burger King cool again. Read More
My concept of creating a convenient experience is an end-to-end experience, including every point of interaction with any aspect of the company—interactions with employees, product, website, packaging… everything. How easy are you to do business with? What extra effort do you put your customers through? What friction can you eliminate? Read More
Twitter’s pitch to advertisers centers on its uniqueness among the social apps. Read More
