Social media has completely transformed the way people create, consume and share content. With this new behavior of how people interact with one another, brands need to adapt how they communicate, market and position products accordingly.
Millennials, the BBC says, are not quite what they are cracked up to be.
Until now they have been largely characterised by the media as a single entity, a distinct generation that inherited a unique set of qualities arising from the coincidence of their formative years with easy access to the internet.
Deodorant Brand Has Fun With Another Stressful Situation
It produces relevant, authentic content with Hasbro
The Boxed series takes consumers behind-the-scenes of the making of your new favorite toys. Disney, Hasbro
Disney’s brand doesn’t want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans.
Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-time ads brands and publishers can use to alert people to live broadcasts.
At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.
