Marketing yourself as a thought leader may help your business stand out—and may even lead to accelerated growth.
In today’s hyper-competitive marketplace, companies are aggressively trying to stand out above the noise. Establishing credibility as an industry leader is less about issuing press releases that announce recent hires or certifications and more about offering an authoritative perspective on important topics in your marketplace. The process of building that authority is sometimes called “thought-leadership marketing.” Read More
Recently the rental car company National got my business. They even lured me away from a competitor.
How? By understanding me at a deeper level than their competitor did. Read More
INTERVIEW WITH AMY PORTERFIELD
If you’re trying to run and grow a business, you know you’re going to need smart marketing tactics to get you to the next level of success.
The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work for you. Read More
