Any publisher who is not a big platform company is on the express train to becoming a niche ads business, predicts Meredith Kopit Levien, EVP and CRO of The New York Times. Read More
Through a special arrangement, what follows is a summary of a special report from COLLOQUY, provider of loyalty-marketing publishing, education and research since 1990. Read More
A woman fed up or a badass marketing genius? These were the thoughts that immediately came to my mind after I listened to Beyonce’s latest visual album—Lemonade. Read More
Here’s a list of four marketing tools that add real value — but don’t cost a thing!
There’s only one thing better than finding a cool new marketing tool, and that’s finding a free, cool new marketing tool. Here’s a list of four marketing tools that add real value — but don’t cost a thing!
It is absolutely essential that agencies have a plan for their new business development initiatives.
Half (54%) of consumers have felt deceived by native ads, according to an infographic by Contently and the Tow-Knight Center for Entrepreneurial Journalism.
That figure is high enough for advertisers to rightfully fear that customers have a trust issue regarding native ads. But the good news is that there are steps publishers and advertisers can take to make ads more trustworthy, and thereby more effective. Read More
The design team behind the new site, Code and Theory, explained what makes its aesthetic so different.
Is The Outline the ugliest website on the web right now? Possibly, but that may not be a bad thing. Read More
