Marketers Halting YouTube Buys Puts Pressure on Media Shops
The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers. Read More
With the media landscape becoming ever more complex, brands face difficult choices over whether to go in-house or continue to rely on outside agencies.
So if they stick with their agencies – whether a one-stop, network shop or a “best of breed” agency alliance – it is essential for brand marketers to adhere to some core principles to get the most out of the relationship. Read More
If you’re sending emails to customers, you want your messages to look good when they land in the inbox.
Because when your emails look good, your business looks good too.
Every digital marketing campaign comes down to selecting the right strategy, applying the right tactics, and using the right metrics to measure campaign results.
But how do marketers decide which strategy, tactics, and performance metrics will help them achieve their marketing campaign goals? Read More
Imagine that Arby’s missed their chance to tweet Pharrell Williams for stealing their hat during the Grammys in 2014. Let’s just say Arby’s would’ve lost out on major audience engagement: more than 75,000 retweets by the following morning; loads of valuable press in MediaPost, The Wall Street Journal, USA Today, Adweek, Ad Age and others; Read More
Psst. I have a secret. I’m talking to you, CEO.
While your counterparts are handwringing about how to grow their business by earning more customers, or by stealing more customers from their competition, you and I are going to have a Zen moment. Read More
