ISD Global conceptualised and executed this campaign at World Trade Centre Metro station(all doors) to support the opening of their healthcare facility at Conrad Hotel, Sh Zayed Road, Dubai. The idea was to forge an intimate awareness/engagement with Metro travellers @ one of the most reputed & high traffic metro stations on the Red Line.
Design in the most classic sense is a potent business strategy, says Firstborn executive creative director Dave Snyder. Here’s how he and his team help brands like Pepsi, Mountain Dew, and Jet.com reposition themselves through good business solutions that are equally beautiful.
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Innovation is often touted as a cure-all for businesses, public policy, and one’s own career path. But some innovations are more successful than others. Here, Kellogg faculty provide research and insights into what makes an innovation—from a new product to a great idea—take off. Read More
Campaign shows how AI makes businesses more efficient
The ads show how Watson is used in business.. IBM
Some Marketers Want More Ad Testing, Less Debating About Metrics
Not every marketer is obsessed with how much time consumers spend with their digital ads or how many pixels they see. They’re less hung up on whether they pay for five seconds of screen time or 10 seconds, or how their ad efforts compare with TV campaigns. Read More
Executives from Messenger, Twitter and Viber discussed some of the biggest early wins for branded chatbots at SXSW this month. Read More
For the Droga5 founder’s ‘unbounded creative skill’
David Droga, founder and creative chairman of Droga5, will be honored by the Cannes Lions International Festival of Creativity with the Lion of St. Mark. The honor is given each year to someone who has made outstanding contributions to the creative community. Read More
Don’t be fooled: here are a few examples of brands getting in on the 1 April fun early.
In the past few days, Marketing has received the usual number of joke press releases about new outlandish products and ad campaigns. Despite being entirely false, the press material also tends to contain more spelling and grammar mistakes than usual.
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