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ISDose

Shift Car Rental: It’s about Care. Not Car

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Shift Car Rental is one of the fastest growing a Rent a Car Brands in the UAE with a fleet of 5000+ vehicles and growing.Service Excellence in both letter and spirit is the go to mantra @ Shift. As their brand strategy & creative agency, ISD Global works in close partnership with them to ensure all communication reflects the cutting edge service mantra at all times.

May the 4th Be With You: Quotes on Building an Empire From George Lucas

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Fans celebrate the mega film saga every year this day.

 

May the 4th Be With You: Quotes on Building an Empire From George Lucas
Not many people can claim they’ve truly shaped popular culture, but George Lucas can. His creation, Star Wars, didn’t just render an entire fictional universe, it has earned about $6.6 billion across 17 theatrical releases (adjusted for inflation) since 1977. It’s also a full-fledged cultural phenomenon. The franchise has brought more than $32 billion to retailers through related novels, video games and fan projects galore. (One recent project merged Star Wars with the iconic Sgt. Pepper’s Lonely Hearts Club Band album by The Beatles.)

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Bringing Transformative Experiences to Your Customers

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If you can figure out how to transform (or at the very least improve) your customers’ lives, they’ll repay you with loyalty and thanks, this expert says.

Without a doubt, one of my favorite things in the whole world are the emails I get from people who’ve read my books. These are folks I’ve never met, people whose lives have been changed because of the words I strung together to explain concepts I thought might be useful. It’s humbling—providing these types of transformative experiences makes all the tedious work that goes into putting out a book worthwhile. Read More