Accenture Interactive is to be the global experience agency of record for Maserati with an all-encompassing role covering customer experience, brand, creative, content and programmatic media.
Maserati, the Italian-owned luxury car brand, is the first client to appoint Accenture Interactive as global experience agency of record.
Karmarama, the London ad agency which Accenture Interactive bought a year ago, will be the lead creative shop on the global account.
It’s just water with carbonation—no calories, no sugars, no artificial ingredients, nothing but zeros on its nutrition labels—and something it calls “natural essence oils.”
Lean in close, because I’m about to share a secret with you that most of my fellow digital marketers won’t be happy about. Why? Because I’m sick and tired of seeing new businesses and startups spin around in circles trying to figure out how to promote themselves online. So, are you ready?
Delta is now letting passengers send instant messages while in-flight, and to spread the word, it’s created a series of short, funny ads about texting “from above.”
As traditional business models outlive their sell-by dates, the path to long-term success for smaller shops no longer runs solely through a Big Five holding group.
In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital.
With half of all product searches starting on Amazon, the reality is that brands and retailers must play with Amazon. In my previous post, I touched on the importance of Amazon as a channel for brands. While that piece provides a foundational presence in place on Amazon, the next critical step in building awareness and revenue is to optimize your product pages to rank. This article outlines the fundamentals of Amazon Store Optimization (ASO), also known as search engine optimization for Amazon Shopping.
Mattel made history on Monday by unveiling the first-ever hijab-wearing Barbie doll. It’s designed after Olympic medalist Ibtihaj Muhammad, an American sabre fencer who became the first Olympic athlete to compete while wearing a hijab at the 2016 Rio Olympics.
The company’s roving cars travel hundreds of thousands of miles around the world. That makes them a useful tool for scientists.![[Photo: Google]](https://images.fastcompany.net/image/upload/w_800,c_limit,f_auto,q_auto,fl_lossy/wp-cms/uploads/sites/4/2017/11/p-2-google-mapped-pollution-in-california-street-by-street-1024x576.jpg)
![[Photo: Google]](https://images.fastcompany.net/image/upload/w_800,c_limit,f_auto,q_auto,fl_lossy/wp-cms/uploads/sites/4/2017/11/12-google-mapped-pollution-in-california-street-by-street-1024x576.jpg)
![[Photo: Google]](https://images.fastcompany.net/image/upload/w_800,c_limit,f_auto,q_auto,fl_lossy/wp-cms/uploads/sites/4/2017/11/2-google-mapped-pollution-in-california-street-by-street-1024x576.jpg)
