Instagram is quickly becoming Nike’s go-to social network. The brand uploaded over a third of its social content to its global @nike and London @nikelondon Instagram accounts last year, while more than half went to Twitter and 13 percent went to Facebook, according to social analytics firm Share Creative. Read More
Coca-Cola has revealed its new typeface designed by British graphic designer Neville Brody, marking the first time that the brand has had its own unique font in its 130-year history.
How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network’s global chief campaign officer has five points to consider.
The emotion split of emoji
Tweets containing a brand name and an emoji have grown in number by 49% since September 2015 making it more important than ever for comms managers to be able to dissect the purpose and intent of the colourful sprites in messages from the public.
Plus, an algorithm that can identify new social-media hashtags as they emerge. Read More
A third of email marketers still have not adopted responsive design, according to a Litmus report released Friday. Read More
