From yacht racing to hockey, organized sports have much to teach business leaders about the way companies should operate.
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The co-founder of Apple delivered these words to a newly minted class of Stanford University graduates in 2005. Not long before the commencement, Jobs had been diagnosed with pancreatic cancer and was given between three and six months to live.
Consumers love to share their opinions, whether it’s a scathing one-star review on a hated product or telling friends about a delicious new restaurant. There is plenty of marketing research on what consumers love to talk about, but far less on how they talk about it. Is talking better than writing to get the message across, or is writing more influential
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It’s time to make it personal.“From now on, leading-edge companies—whether they sell to consumers or businesses— will find that the next competitive battleground lies in staging experiences.”
Supporting local filmmakers, Season 2 of the ‘We Create Drama’ competition is now open for entries.
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As ever, Bob Hoffman shoots from the hip in his inimitable style in this conversation with Jon Evans for Uncensored CMO.
Listen to it here..
If you’re feeling angry, disappointed, frustrated or powerless in any area of your life, I promise that these eight life lessons I’ve learned will change everything for you.
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Sometimes, you shouldn’t turn away
One of the best pieces of advice I ever got about marriage was: “Don’t fall out of love at the same time.”
