Futurist Merilee Kern asserts, “Once you embrace the unnervingly unfamiliar, you open yourself up to the possibility of accomplishing more than you ever dreamed possible.” Read More
Or, how to make 100 million Americans love you immediately.
In the immortal words of the German philosopher Haddaway, what is love?
Strategies from creatives on how to get unstuck and move forward in your work. Read More
Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team’s marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening. Read More
Mustang, the auto marque owned by Ford, successfully fueled demand for its Mach-E electric SUV without even having a finished product to show off to consumers Read More
There’s plenty of chatter about the need for transformation in brand marketing as a result of the COVID-19 pandemic. The chatterers are right about the need, but only partially so about the cause. This need has been evident for years, but too many brands have merely paid lip service to the idea rather than taking action. That has to change, and the pandemic may be the precipitating event to make it happen. Read More
McKinsey’s Dame Vivian Hunt, Kevin Sneader, and Bob Sternfels reflect on how the COVID-19 crisis is transforming all industries. A transcript of their remarks follows below.
From professionals who have sent — and received — a lot of them. Read More
The latest moves brands are making to deal with the fallout and mount a comeback
The plague marked the end of the Middle Ages and the start of a great cultural renewal. Could the coronavirus, for all its destruction, offer a similar opportunity for radical change? Read More