Category

ISDose

Top Marketing Trends for Recovering Brands

By | ISDose | No Comments

group-isd-recoveryAs we move toward recovering from the pandemic, we’re seeing businesses opening again, business hiring again and marketing teams pivoting to adapt to the ever-changing needs of their customers. With a fresh mindset carrying us through the first fifty days of the 2021, let’s dive into some trends to keep an eye out for—and consider hopping on—this year.

Read More

These four brilliant ideas would make Zoom work a lot better.

By | ISDose | No Comments

images-design-groupisd
In the work-from-home era, Zoom is our new office, and happy hour bar, and maybe even that place to catch a magic show when we’re all a bit tipsy afterward. But we don’t need to tell you that Zoom falls short at capturing the nuances of in-person communication. It’s still pretty tricky to have a satisfying group conversation in Zoom, let alone collaborate on important projects.

Read More

10 words and phrases to stop saying in 2021

By | ISDose | No Comments

postyerThese words generally diminish and minimize, at a time when speaking purposefully is key, says author and leadership coach Terre Short.

It’s probably safe to say that few people were sad to leave the “unprecedented” 2020 behind. While it provided a new perspective on life in general, it also left a lasting impact on many of the words we chose in our communications.

Read More

Using music and sound effects in marketing

By | ISDose | No Comments

images-originalWe are all used to loud TV ads, music-accompanied sales announcements in shopping malls, and sound notifications on our smartphones. However, not all brands have yet discovered the possibilities that voice commerce and audio integration give them when integrated into projects and communication. This is especially easy today with the availability of royalty-free sound effects on stock photography platforms.

Read More

McDonald’s reveals surprise new look (but can it take Burger King’s crown?)

By | ISDose | No Comments

mandonals

Hot off the heels of Burger King’s bold, illustration-led rebrand last month, McDonald’s has unveiled a redesign of its own – and it’s very, well, bold and illustration-led. Favouring bright graphics and prominent typography, the new look sees its entire packaging receive a playful makeover that’s fun, celebratory and retro – just like its rival’s.

Read More

Your Team Is Brainstorming All Wrong

By | ISDose | No Comments

may17-18-hbr-jennifer-maravillas-collabWhen your team is tasked with generating ideas to solve a problem, suggesting a brainstorming session is a natural reaction. But does that approach actually work?

Although the term “brainstorming” is now used as a generic term for having groups develop ideas, it began as the name of a specific technique proposed by advertising executive Alex Osborn in the 1950s.

Read More