As pandemic quarantines lift, brand marketing cannot maintain status quo

By | ISDose | No Comments

There’s plenty of chatter about the need for transformation in brand marketing as a result of the COVID-19 pandemic. The chatterers are right about the need, but only partially so about the cause. This need has been evident for years, but too many brands have merely paid lip service to the idea rather than taking action. That has to change, and the pandemic may be the precipitating event to make it happen. Read More