Don Norman, the godfather of UX, is holding up his phone on Zoom. “It’s a Google Pixel,” he says, “but it doesn’t matter, they’re all the same.” He explains that if you add less than an inch, you could put in a bigger battery. A little more than that, and you’d make that battery replaceable. But smartphones weren’t meant to last. And like myriad other things we use in our daily lives—our cars, our clothes, the fridge, even our lightbulbs—this is by design.
Gamification involves applying game mechanics, as easy as challenges, bingo cards, memory games, scratch-off, or spin-to-win, to marketing-driven outcomes such as visiting a website, watching a video, or interacting on a platform. Read More
I find few things as silly in the world of marketing as the classic Brand Onion. The Brand Onion goes by many names — Brand DNA, Brand Architecture, Brand Wheel, Brand Key, etc. — but it’s basically a one-page synopsis of a brand, collectively word-smithed by the marketing team. Read More
Technology can be both a wonderful ally or a debilitating foe, especially when it comes to selling in the digital age.
There are numerous studies that all come to a similar conclusion— that buyers know an insane amount of information about your products and services before you ever engage with them. We can thank the internet, and specifically Google, for this. Read More
Five brand CMOs who advertise on Spotify now find themselves immortalized in song.
Facebook has published a new report which looks at how consumer relationships with brands have changed over the past year, and what that means for marketing planning moving forward.
Last week I read an interesting article about the debut of The Suicide Squad (which I caught on the plane — I give it a thumbs up), and I thought I’d talk it over with Nick Cherrier, a media expert in our Subscribed Strategy Group. Enclosed is an edited transcript of our conversation.