Centuries after naturalists used it to define the colors they saw in the natural world, Werner’s Nomenclature of Colours is back. Read More
When search term was a $0 business, rococo was considered minimal compared to the aesthetic of the average website, and the only influencer around was your best friend, digital marketing was already a thing. It was just called “Hey, let’s send some people a few emails”. Read More
A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks. Read More
Senior managers can apply practical insights from neuroscience to make themselves—and their teams—more creative. Read More
Marketers, like all humans, believe everyone is as interested in their work as they are, leading to ads that fall at the first hurdle by taking it for granted that they will be noticed. Read More
Watch this on-demand webinar to learn about how omnichannel is changing the advertising and media industry today.
Get insight into some of the key trends affecting the advertising & media industry including:
- Rise of boutique agencies.
- Digital advertising outpacing broadcast television for the first time.
- Performance-based compensation.
- Impact of programmatic advertising.
From the moment a new chief marketing officer starts a job, the expectations for improved marketing performance are outrageously high. Read More
