Documentary films are enjoying unprecedented popularity. Credit a new breed of documentary makers for picking juicier subjects. Read More
About five years ago, I started looking for a new timer to use in my design workshops for business executives. Read More
When a Publicis Media client wants to run a campaign including branded content, people from Spark Foundry’s content shop will join strategists, account and ad buyers to plan the campaign. As the content enters production, whether it’s picking talent, being on set or reviewing final cuts of a video, Spark Foundry’s various social, publishing and digital experts will be involved. Read More
The Airbnb user experience design manager unpacks how Airbnb is designing for the superhost, what her team is learning offline that they are applying online, and how the line between design and business is so blurry these days she can’t even see it anymore. Read More
As a kid, John Legend often experienced food insecurity. Read More
Artificial intelligence can give marketers superpowers, especially when it comes to digital advertising. Read More
Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. Read More
Attitudinal segmentation could be more effective than traditional demographic profiling to reveal commonalities to help understand customers, buying behaviors and market potential. Read More
Chipotle is doubling down on its “real” and “authentic” positioning with an ambitious new ad campaign aimed at rehabilitating its image and maybe even turning itself into a lifestyle brand such as Apple or Tom’s Shoes. Read More
