By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Read More
Consumers aren’t great at telling companies what they want — but their data can be. Read More
Over the last four decades Absolut has worked with more than 550 of the world’s top artists, including Keith Haring, Arman Armand, Romero Britto and Maurizio Cattelan, resulting in over 800 art pieces. Now, the vodka brand is looking for its newest creative voice with a global competition. Read More
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something visually engaging in just 2.7 seconds.
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Mobile location marketing offers significant potential to augment consumer understanding and deliver more relevant advertising but brands need to be careful to be on the right side of the line between convenient and creepy. Read More
Falling organic reach is driving influencers away from social platforms. Read More
