Coca-Cola celebrates people getting together, and the Super Bowl is no exception. A 60-second animated ad titled ‘A Coke is a Coke,’ will air just before kickoff at this year’s game in Atlanta to promote unity. Read More
Looking to build on the momentum of last year’s repositioning aimed at attracting millennial and Gen Y consumers, Diet Coke and Anomaly are out with new ads that continue the brand’s year-old “Because I Can” campaign — but with an edgier tone than the campaign’s first round of ads. Read More
Trust is the basis for consumers clicking on ads and making purchases online. Edelman’s 2019 Trust Barometer survey, released Monday, shows how news, government, media and other events across the internet have changed the way consumers think and act. Read More
Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They do so knowingly. Read More
As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In my role as CEO of an influencer marketing agency, I’ve observed some shifts in the industry that could affect the way you plan your next influencer campaign. And I also have some thoughts about the trends we’ll be seeing in the coming year. Read More
There are seemingly thousands of artificial intelligence solutions for marketers — but only four questions marketers need to ask to differentiate between them. Read More
From loyalty programs to bolder ad campaigns, here’s what’s in store for the coming year and what it means for retail marketers. Read More
Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk. Read More
