The makers of a web-based family planning calendar app utilize an effective sales philosophy: its users are its most effective marketers. Through a compensation system that rewards users of Plumlife for selling subscriptions to their online calendars, they’re gaining new sales recruits and spreading the word about their product. Read More
Grocery retail is changing rapidly, and customer expectations around loyalty are changing along with it. What do today’s consumers expect out of loyalty programs, and what can retailers do to make sure they’re offering a superior program? Read More
The idle time in our lives presents a key media opportunity. Every time we wait for a meeting to start, a friend to arrive or a plane to leave, we take out our mobile device and expect to be immediately entertained and informed. Read More
Welcome to Marketing‘s 2019 Super Bowl ad wrap. Here’s all of the big brands, big celebs, rappers, boy bands, humour and attempts at humour appearing in the US broadcast of NFL’s Super Bowl LIII. Read More
We are in an economy where deaggregation is actually cheaper, more efficient and more beneficial than aggregation. The governing idea of retailing has been to ship all of your products to a big box retailer and have consumers buy them there for efficiency and economy of scale. But now, thanks to technology, the model has flipped; servicing the collection of individual interactions is actually cheaper than aggregation, and the end experience is actually better. That is why I developed the BOSS model, and why I believe that these four shifts in perspective can help move any company’s retail approach forward. Read More
As the wheels of time turn, so too does the video advertising ecosystem. We are in the beginning stages of a transformative period in which video is becoming the most important and talked about form of advertising. It is changing not only how we use our smartphones, but also how we consume what we’ve traditionally called television. Read More
Starbucks founder Howard Schultz is facing criticism from the left as he announces he’s “seriously thinking” of running for president as an independent in 2020. Read More
Gillette has become the latest brand to take on challenging social issues with a commercial that has drawn swift criticism for what some view to be heavy-handed messaging about bad male behavior. But in the weeks since the debut of its “toxic masculinity” ad, the company’s sales have been holding steady while the controversy around it has dimmed from a red-hot conflagration to a constructive conversation about the messaging. Read More
