Three years ago, The Guardian was convinced that virtual reality was about to enter the mainstream. In Oct. 2016, the British news publisher announced that it had launched a two-person team dedicated to exploring the medium. A dedicated VR app, Guardian VR, debuted nearly a year later. Read More
Augmented reality is proving to be a potent marketing tool in the hands of the right brands, and world-famous spirits maker Jack Daniel’s is today unveiling one of the strongest uses yet of the technology. Developed by Tactic, the company’s AR Experience app turns the classic black-and-white front label of any Jack Daniel’s Tennessee Whiskey bottle into a matching pop-up book, educating consumers about the company and brand. Read More
Today’s marketers and advertisers are navigating uncharted territory, from perfecting their social media strategy to adopting technology such as artificial intelligence, virtual reality and machine learning. SmartBrief readers have been keeping a close eye on these evolving trends in our marketing and advertising newsletters, with social media stories by far making the biggest splash.
Exceptional work isn’t created by the answers others give us, but by the questions we ask ourselves. Here’s how to get in touch with your intuitive powers. Read More
From fixathons to wake parties. Read More
Many characters in HBO’s epic fantasy series “Game of Thrones” have sacrificed everything in the quest for the Iron Throne. Read More
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Read More
