In a digitally enabled world where consumers are effectively “always on”, VF, the owner of apparel brands such as Vans, Timberland and The North Face, is dialling down its activation content. Read More
The podcast market has seen rapid change in the past few years. Originally the habitat of hobbyists and die-hard fans that didn’t expect to make money, podcasts are now big business, and the best get snapped up by tech giants for a pretty penny. Read More
There is a subtlety to bias. It isn’t always cloaked in red with arrows lifting it from the crowd. Sometimes bias is so shrouded and ingrained in our actions even the most “woke” among us misses the flaw. Read More
Social media is the cornerstone of most branded marketing strategies. But for certain companies and industries that don’t have the luxury of using the full slate of social promotion channels now available, putting to use disruptive marketing trends becomes a means for survival. Read More
Whether you’re hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. Without prioritization, for example, your to-do list will quickly become overwhelming.
An infographic from Château Le Jardin, an event venue and conference center in Toronto, outlines useful information every marketer should know. Read More
Voice-enabled assistants remain a relatively untapped marketing channel, which is why the World Federation of Advertisers (WFA) has launched a new group to help brands understand more about the impact voice will have on the way people shop. Read More
How we answer that question has the power to shape climate-change policy. Read More
You can’t get a Starbucks franchise, but you might be able to apply for a licensed store.
Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. Read More
