“Whatever we propose is going to be controversial. But it’s important we do something, because everyone is unsatisfied by URLs. They kind of suck.” Read More
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile Marketing Association (MMA). Read More
When Sears filed for bankruptcy recently, many placed part of the blame on the iconic retailer’s failure to effectively integrate its online presence with physical stores. Omnichannel retailing has quickly become the industry standard as online-first operations open physical shops and brick-and-mortar chains try to better navigate the digital world. Read More
SEO is a given for online marketing. Or is it? Raghbir Rana of Wunderman Thompson Commerce explains why search engines are no longer king. Read More
A new partnership with the Storr app envisions eventually getting us all to sell the brand’s sneakers. Read More
With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into. Read More
Instagram has turned into an endless shopping experience, almost like a mall. It lets you wander, browse, even have some fun—but everything is designed to make you spend more money without any obstacles. Read More
Publishers growing their content studios in the last few years have had to hone their work processes and margins to keep it economically viable. But, among other sticking points, the landscape is getting more competitive, compressing win rates and renewal rates, while the branded content pitching process also needs to improve. Read More
Domino’s, the quick-service restaurant chain, found success with a campaign that rewarded customers for sharing images of its own pizzas, as well as products made by its rivals, and even homemade alternatives. Read More
