Companies that are vigilant — and responsive to changes in their business environment — see higher increases in their market capitalization than those that are not. The need for vigilance increases as digital technologies challenge existing business models. Early warning signs may not be apparent to companies that are complacent, so leaders need to groom their organizations to be responsive to weak signals of potential threats and latent opportunity. This needs to be done throughout each organization, right down to the reception rooms. Read More
Brand is more than makeup – it’s the underlying subconscious notion of your organisation. Karen Gately argues that leaders should be doing more to integrate brand into their workplace culture. Read More
With the purchase of a majority stake in the British digital agency Jellyfish, French group Fimalac is seeking to compete in a new space carved out, in part, by S4 Capital (and WPP) founder Sir Martin Sorrell. Read More
Welcome to the company of tomorrow. THIS company is like no other that has ever existed in time and space. It is out to change the world by connecting people to their passions and the world to knowledge by existing at the center of every person’s online world, by working to make a life, not just a living and by striving to leave the earth in a better position than how we found it. Read More
Tony Saldanha offers steps for businesses that want to transition to digital but don’t know how.
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Launches are hugely important, and brands that do it right see much greater success, according to a new study.
Consumers are using more devices and touchpoints than ever before. Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the demand for cross-channel content, those same brands have incorporated a wide variety of martech, Cloud storage solutions, third-party agencies, and publishing tools. Read More
Sustainable travel clothing company Paskho had a problem. Read More
Mastering Email
All of us experience the joy of email each and every week. Whether you’re the master of your inbox or struggling to stay afloat, it’s always helpful to learn from others. These ten reminders from They Don’t Teach Corporate in College are important whether you are just starting out in the corporate world or you’ve been a resident for decades. Read More
