Using GIFs as part of content marketing is now an exciting trend, even though GIFs have been around for a while. When brevity is the most desired form of creativity, GIFs find a place in both B2C and B2B marketing. Here’s how some companies have cleverly used GIFs for marketing their products and ideas. Read More
To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. Read More
B2B companies aren’t typically known for being customer centric. But a recent push for customer experience has put B2B customers in the middle of many companies’ strategic decisions. Accenture reports that 90% of B2B executives say customer experience is very important to achieving their organizations’ strategic priorities, and many companies are finding innovative solutions. Read More
The warning signs of a recession are all around. Economic growth slowed down earlier this year, Treasury yields are down, freight shipments are slowing, and 60% of economists surveyed by the NABE expect a recession by the end of 2020. Read More
Mark Zuckerberg and Bill Gates founded their pathbreaking companies when they were still in their teens. Steve Jobs founded Apple at 21. Their stories, which get a lot of media attention, have many believing that younger entrepreneurs are the most successful. Read More
Leaders in artificial intelligence warn that progress is slowing, big challenges remain, and simply throwing more computers at a problem isn’t sustainable. Read More
The classic red, white, and blue symbol has been around since 1908. It’s time for a tune-up.
The electronics retailer, once declared dead, thrives by offering richer in-store experiences and helping set up customers’ gadgets at home. Read More
