Creatives on pushing past blocks and making a long-standing idea a reality. Read More
An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands. Read More
If, for Ryan Dichter, Week 1 of his coronavirus isolation was a time for dandling his infant daughter, Teddy, slouching around in sweatpants and waiting for the happy-hour start gun, it became clear to him, as the terms of our collective confinement wore on, that the time had come to shower up and tug on some hard pants. Read More
Yep, they look like they were made by something that doesn’t actually know what Apple, Google, or Uber is. Read More
With many feeling claustrophobic and anxious as the coronavirus lockdown continues throughout the globe, Havas New York chief creative officer Harry Bernstein – known as Harry Bee by many – has found reasons to be positive, highlighting how creativity can help lift people up. Read More
The streaming wars are setting up as a conflict of broad catalogue versus specific original content, says Jesper Norgaard.
Do you remember what life was like back in 2007? Rihanna was on the radio singing about umbrellas, Harry Potter set out to save the world one last time and Apple introduced the iPhone. Good times. Read More
Just a few weeks ago, the changes we’ve seen companies make in the face of coronavirus would have seemed radical. When this is all over, can we go back? Read More
Back in the day, when I was growing up in India, my father used to mention about an epidemic in and around the years 1918-1919 during the month of Kartika( as per the Indian calendar) during October. It was called Galgot which effectively meant choking of the neck or the lungs. Galgot caused the death of almost 5 Million people in the Indian sub continent alone. Read More
Being forced to work from home is less likely to concern B2B marketers than those in B2C businesses, a new study shows. Read More
Daren Poole examines whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue business as usual. Read More
