Al and Laura Ries wrote The 22 Immutable Laws of Branding 22 years ago. Immutable – “unchangeable over time” – is a big word to use in a book title. But it’s accurate in this case, even though today’s marketing tactics and tools are unrecognizable compared to 1998 – the year Google was born. However, it’s a marketing book you must read. And here’s why. Read More
Back in 2012, the company Nike, an iconic world leader in athletic footwear and apparel, launched a campaign called “Find Your Greatness.” A powerful message meant to “inspire anyone who wants to achieve their own moment of greatness in sport.”
At the Fast Company Innovation Festival, TikTok’s global marketing head spoke about how the platform brought something entirely new to a crowded space.
There’s often a misconception that artificial intelligence (AI) is only applicable to businesses in the B2C space. It’s thought that since B2C companies have more customers, they have more data to leverage to make AI impactful. However, this couldn’t be further from the truth. AI is as relevant to a B2B company as it is to a B2C company. It’s important for every B2B company to evaluate the ways AI can help them produce better products, provide better services, and improve business processes. Here are just a few of the ways some B2B companies are using artificial intelligence today.
HOLLYWOOD, FL: Marketers hoping for stronger creative work must look beyond a reliance on templates when crafting briefs, and instead make this process a truly collaborative exercise with their agenci Read More
Seen in the picture below from L to R: Suresh Dinakaran, Chief Storyteller, ISD Global, Santosh Varghese, Vice President, Toshiba Gulf FZE, Sunjeh Raja, Founder & CEO, ICCA Read More
