The Boxed series takes consumers behind-the-scenes of the making of your new favorite toys. Disney, Hasbro
Disney’s brand doesn’t want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans.
Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-time ads brands and publishers can use to alert people to live broadcasts.
At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.
With 69% of all internet traffic expected to be video by 2017, can your business afford to avoid vlogging?
Do you even know what vlogging is?
And just in case you’re not sure, it’s not pronounced “vee – log”, it’s “vlog” – like blog.
Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data regarding their campaigns, but they rarely go beyond such preliminary data to see more advanced information.
Facebook has made it easier for businesses to create lead-generating ads. Here’s how you can dip your toe into Facebook marketing.
Usually when one travels to London, you can expect gray, cold weather, marginal food, reserved people and things that work quietly. At the MarTech Europe 2016 conference in London, we had the opposite experience: bright sunny days, very good food, upbeat people and a presentation clicker that did not work. What was the attraction? Catching up on the trends in marketing technology. In case you don’t have time to review the presentations, here is a summary of the major themes.
