Social media has completely transformed the way people create, consume and share content. With this new behavior of how people interact with one another, brands need to adapt how they communicate, market and position products accordingly.
Millennials, the BBC says, are not quite what they are cracked up to be.
Until now they have been largely characterised by the media as a single entity, a distinct generation that inherited a unique set of qualities arising from the coincidence of their formative years with easy access to the internet.
Deodorant Brand Has Fun With Another Stressful Situation
