Knowledge @ ISD Global

IQ: Interiors Quotient: Ramping up your space’s Visual Quotient

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Embellishing, Inspiring & Beautifying spaces be they be Commercial, Retail, Healthcare, Hospitality or Residential. Dubai based IQ are the chosen interiors & fit out specialists who deliver aesthetically appealing, functional spaces across a spectrum of verticals. ISD Global is proud to associate with IQ as their Strategy, Creative and Business transformation partner across markets including GCC, India & Africa.

Dave Snyder: Art is not Design

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Design in the most classic sense is a potent business strategy, says Firstborn executive creative director Dave Snyder. Here’s how he and his team help brands like Pepsi, Mountain Dew, and Jet.com reposition themselves through good business solutions that are equally beautiful.

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Take 5: How to Encourage Innovative Thinking

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Kellogg faculty on what it takes to ensure your new product or great idea takes off.

Innovation is often touted as a cure-all for businesses, public policy, and one’s own career path. But some innovations are more successful than others. Here, Kellogg faculty provide research and insights into what makes an innovation—from a new product to a great idea—take off. Read More