If you can figure out how to transform (or at the very least improve) your customers’ lives, they’ll repay you with loyalty and thanks, this expert says.
Without a doubt, one of my favorite things in the whole world are the emails I get from people who’ve read my books. These are folks I’ve never met, people whose lives have been changed because of the words I strung together to explain concepts I thought might be useful. It’s humbling—providing these types of transformative experiences makes all the tedious work that goes into putting out a book worthwhile. Read More
