Knowledge @ ISD Global

May 16, 2017
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VoiceLabs is putting interactive ads into your Alexa skills

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After “months of testing,” the analytics startup is now connecting the developers of your favorite Alexa skills with advertisers like ESPN, Progressive and Wendy’s.

It’s been said that nothing is certain save for death and taxes — but perhaps advertising belongs on the list, too. Case in point: news this morning that an analytics firm called VoiceLabs is now helping developers to add interactive “sponsored messages” from “tier one” names like Wendy’s or Progressive into Amazon Alexa’s voice skills. Read More

May 13, 2017
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Shift Car Rental: It’s about Care. Not Car

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Shift Car Rental is one of the fastest growing a Rent a Car Brands in the UAE with a fleet of 5000+ vehicles and growing.Service Excellence in both letter and spirit is the go to mantra @ Shift. As their brand strategy & creative agency, ISD Global works in close partnership with them to ensure all communication reflects the cutting edge service mantra at all times.

May 6, 2017
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May the 4th Be With You: Quotes on Building an Empire From George Lucas

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Fans celebrate the mega film saga every year this day.

 

May the 4th Be With You: Quotes on Building an Empire From George Lucas
Not many people can claim they’ve truly shaped popular culture, but George Lucas can. His creation, Star Wars, didn’t just render an entire fictional universe, it has earned about $6.6 billion across 17 theatrical releases (adjusted for inflation) since 1977. It’s also a full-fledged cultural phenomenon. The franchise has brought more than $32 billion to retailers through related novels, video games and fan projects galore. (One recent project merged Star Wars with the iconic Sgt. Pepper’s Lonely Hearts Club Band album by The Beatles.)

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