
Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases.

Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases.
It’s also adding Nielsen measurement

The bots have arrived, and there was plenty of chatter at New York’s Advertising Week about whether artificial intelligence will replace the traditional marketer. Yet fearing technology, instead of embracing it, is a missed opportunity to enhance the creative process.

To say that the digital era ushered in change throughout the food industry is an understatement, and no restaurant or food retailer has been immune during the ongoing transformation — a theme seen throughout the National Retail Federation’s annual Shop.orgconference that took place in Los Angeles last week.
Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.
The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.
Fully 68% of respondents say they use e-commerce apps to receive deals/offers.
Some 64% use e-commerce apps for the flexibility to buy anytime, and 62% use e-commerce apps to compare prices.
One of the leading higher education brands in the UAE, UOWD, took to LED Advertising @ the National Paints flyover in Sharjah as part of its active student recruitment campaign. ISD Global put together the creative and offered the LED platform to relay the message across to prospects in a very high traffic eco system.
Dubai based Interiors and Fit Out specialists Interiors Quotient(IQ) created a big impact at the recently concluded Build Healthcare exhibition at the World Trade Centre in Dubai.IQ stamped it’s presence at the exhibition by having a stall for casual visitor interaction and also being the Sponsor of the VIP/Speaker Room for entrepreneurs, speakers and professionals seeking serious business engagement opportunities.The entire branding and execution of both the stall and the VIP room was conceptualised and executed by ISD Global.
Pioneering beauty and cosmetic surgery brand CosmeSurge continues it’s expansion drive in the UAE with a new contemporary facility recently opened at Buhaira Cornice in Sharjah. Designed and fitted out by Interiors Quotient(IQ), the CosmeSurge center, with an array of experts and specialists, provides a spectrum of beauty and cosmetic treatments that walk the talk on looking good, feeling good. ISD Global conceptualised and designed this OOH campaign on the Buhaira Corniche through 10 megacom faces to captivate and create maximum impact and awareness for the CosmeSurge brand especially amongst the local community in the premium residential location.