As traditional business models outlive their sell-by dates, the path to long-term success for smaller shops no longer runs solely through a Big Five holding group.
In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital.
With half of all product searches starting on Amazon, the reality is that brands and retailers must play with Amazon. In my previous post, I touched on the importance of Amazon as a channel for brands. While that piece provides a foundational presence in place on Amazon, the next critical step in building awareness and revenue is to optimize your product pages to rank. This article outlines the fundamentals of Amazon Store Optimization (ASO), also known as search engine optimization for Amazon Shopping.
Mattel made history on Monday by unveiling the first-ever hijab-wearing Barbie doll. It’s designed after Olympic medalist Ibtihaj Muhammad, an American sabre fencer who became the first Olympic athlete to compete while wearing a hijab at the 2016 Rio Olympics.
The company’s roving cars travel hundreds of thousands of miles around the world. That makes them a useful tool for scientists.![[Photo: Google]](https://images.fastcompany.net/image/upload/w_800,c_limit,f_auto,q_auto,fl_lossy/wp-cms/uploads/sites/4/2017/11/p-2-google-mapped-pollution-in-california-street-by-street-1024x576.jpg)
![[Photo: Google]](https://images.fastcompany.net/image/upload/w_800,c_limit,f_auto,q_auto,fl_lossy/wp-cms/uploads/sites/4/2017/11/12-google-mapped-pollution-in-california-street-by-street-1024x576.jpg)
![[Photo: Google]](https://images.fastcompany.net/image/upload/w_800,c_limit,f_auto,q_auto,fl_lossy/wp-cms/uploads/sites/4/2017/11/2-google-mapped-pollution-in-california-street-by-street-1024x576.jpg)
A picture is worth a thousand search queries. At least that’s what Pinterest, Google and Amazon would like you to believe. Why type in a description of what you’re looking for when you can just aim your camera at your object of desire? Read More
Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for those marketing dollars and battling low profit margins. Now, they find themselves battling it out with entertainment studios and production houses that are also piling into the market for original digital video.
Autonomous and connected vehicles could create unprecedented new media and entertainment options for passengers. For marketers and media companies, it’s not too soon to begin rethinking the transit experience. Read More
Email marketing is one of the original and often most successful forms of digital marketing. But email is kind of like your favorite restaurant—just because it’s popular doesn’t mean you can let quality slide. One bad meal (or email) can have damaging effects on a brand.
We’ve all received a marketing email with a blatant spelling error or broken link. It happens, but it doesn’t do much for the credibility of the sender, and it might just go straight to the trash. Read More
