Diageo, a global leader in beverage alcohol, has introduced a new virtual reality experience that will immerse consumers in a first-person, interactive story about the dangers of binge drinking. According to its press materials, Diageo is testing VR as a platform to engage consumers in its corporate responsibility efforts to encourage drinking better, not more, and to reduce harmful drinking. “Decisions: Party’s Over” seeks to reduce binge drinking through innovative technology.
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Martin Sorrell, the founder and C.E.O. of the world’s largest advertising-and-marketing holding company, had said, “I will stay here until they shoot me!” This past weekend, in a sense, they did.
Photograph by John Stillwell / PA Images / AP
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.
The report was based on data from a survey conducted in 4Q17 among 53 healthcare marketing professionals who work for hospitals, urgent care centers, physician practices, and other healthcare organizations. Read More
We’ve seen writers and art directors pitch themselves to agencies in all sorts of creative ways over the years. But dare we say, this might be our favorite yet.
Many brands put much of their marketing efforts into obtaining new customers—and understandably so. But acquisition isn’t enough. Customers who make a one-time purchase won’t necessarily come back for more. Read More
It’s easy to get discouraged when scanning headlines about Facebook’s News Feed algorithm changes. Beginning in 2018, content posted by friends takes priority over content posted by publishers and brands. What does this all mean?
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April Fool’s Day Stunts round up: Durex, Burger King, Sodastream…
April Fool’s Day is back, again. But is it possible the playing field may have shifted in the last 12 months?
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Getty Images is leveraging its talent network to help raise awareness for the global water crisis, and FCB Chicago is pitching in to help spread the word with pro bono campaign called “Watermarks For Water.”
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