Best Buy has used its iconic yellow tag logo for nearly 30 years, but that logo’s reign has come to an end. It’s being replaced with a more generic, taller wordmark that no longer needs to crouch its letters down to fit on a label. Meanwhile, the tag lives on, but it’s been reduced in prominence to the size of a period.
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.
Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. Read More
The first part of 2018 has blown the lid off of a long-time conversation around the relationship between corporations and social responsibility. Most well-established companies already have CSR programs and many of them do some amazing things. Consider the work that wins at competitions like Engage for Good and Cynopsis Social Good Awards as solid case studies. Read More
3M is launching its first brand campaign in nearly a decade to show the impact of science on day to day lives. Read More
With more companies providing over-the-top customer service experiences, learn what you can do to keep pace and even compete.
When it comes to customer service today, the bar is constantly being raised. Just recently, Amazon began delivering packages to locked cars. The service is designed for people who are concerned about their orders disappearing from their front porches or getting swallowed up in their company’s mailroom. Read More
The simple mantra that helped Levi’s turn its business around
When Chip Bergh joined Levi’s as CEO in September 2011, the American clothing company was in a slump. “In ’96, we were bigger than Nike,” he says, “and then from ’96 to 2001, [we] went from $7.1 billion dollars in sales to $4.1 billion in sales. They lost almost half of the business.” Read More
In this week’s episode, Burger King and McDonald’s are up to more clever antics, a youth charity makes a lighthearted dark move, Errol Morris directs AT&T’s latest shockers and a newspaper makes a bold statement.
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The bar is getting higher for retailers, and most of them won’t clear it.
It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology.
