So, you’ve just turned forty. Or you’re forty-ish. Or forty-adjacent, maybe. However you phrase it, congratulations are in order! The actuarial tables say you’re in the prime of your life! But, alas! You’re in advertising, and the actuarial tables for your advertising career say that you should’ve died 5 years ago. But you’re a survivor and if anyone with salt and pepper hair can keep going in this business, it’s you. So, if you’re newly 40 or just curious about that one person in your agency who doesn’t know who Post Malone is, here’s a handy guide to some of the Bullshit Myths and Cold, Hard Realities of being 40ish in advertising. Read More
