You hear the term “storytelling” bandied about quite a bit in the marketing space, but many B2B companies still haven’t successfully integrated story into their content. And yet, B2B companies have so many opportunities to tap into the power of story throughout their long sales cycles. Read More
Hear LeBron James and Nike’s pep talk to motivate you for a sports-like comeback
LeBron James narrates a never-quit script over tough times for himself, Serena Williams, Tiger Woods, Cristiano Ronaldo, and Naomi Osaka.
During a time of social distancing, people crave human connection more than ever. Shazia Ginai offers some tips on how to achieve that.
The past year and a half has seen a wave of purpose-led advertising campaigns, and in the current climate the need for more emotion-based ads has ramped up further. Read More
Six tools from an unlikely place—improv comedy—to use on your next Zoom call. Read More
When everything seems uncertain, people get stressed. That’s one thing we all have in common. But there is always one thing you can control: your reaction to the situation. Read More
How do you optimize your digital marketing strategy to generate more leads?
Frankly, that’s a broad question. To find your way through the digital marketing jungle of today, you need to better understand trends in digital marketing today. Read More
Coca-Cola says marketing investment in brands has “limited effectiveness” while people are in lockdown due to the coronavirus pandemic, although it is moving some spend into digital. Read More
The latest moves shops are making to deal with the fallout, in reverse chronological order Read More
My generation learned that relentless self-optimization was a way to cope—but in this crisis, everything looks different. Read More
