Ever get excited about an idea, but when you start searching online for further information you’re taken to mountains of boring, insufficient, copycat content? Why is that? Read More
My first, large chain store experience in retail was as a blue light special girl for K-mart. For the uninitiated, this meant dragging around a cabinet on wheels about the size of a bathroom vanity. Read More
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of the hour.
Consumers not only want personalized communications, they demand them, judging by A Marketer’s Guide to Artificial Intelligence, an infographic from KoeppelDirect. Read More
The content creator looks to the next phase of her decade-long career, armed with 14 million fans and plenty of lessons learned. Read More
Whether pivoting to an entirely new strategy or changing internal processes and methodologies, creating an environment where new strategies can be easily executed within a company can seem like a Herculean task. Read More
This is the sixth year that Cadillac is the exclusive partner for the Oscars, but it’s the first time that the automaker has leveraged the Academy Awards as a 360-degree platform for a new campaign. Read More