B2B companies aren’t typically known for being customer centric. But a recent push for customer experience has put B2B customers in the middle of many companies’ strategic decisions. Accenture reports that 90% of B2B executives say customer experience is very important to achieving their organizations’ strategic priorities, and many companies are finding innovative solutions. Read More
The warning signs of a recession are all around. Economic growth slowed down earlier this year, Treasury yields are down, freight shipments are slowing, and 60% of economists surveyed by the NABE expect a recession by the end of 2020. Read More
Mark Zuckerberg and Bill Gates founded their pathbreaking companies when they were still in their teens. Steve Jobs founded Apple at 21. Their stories, which get a lot of media attention, have many believing that younger entrepreneurs are the most successful. Read More
The classic red, white, and blue symbol has been around since 1908. It’s time for a tune-up.
The electronics retailer, once declared dead, thrives by offering richer in-store experiences and helping set up customers’ gadgets at home. Read More
Everything you need to know about engagement, power likes, sponcon, and trust.
Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? Read More
Search advertising now accounts for 22 cents in every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. Read More
Machine-learning experts often design their algorithms to avoid some unintended consequences. But that’s not as easy for others. Read More
A long time ago, in a small town far, far away, a young man named George Lucas had an idea for a story:
A simple young farmboy gets a magic sword from an old wizard so he can defeat an evil knight, rescue a princess, and save the world. Read More
