Welcome to the company of tomorrow. THIS company is like no other that has ever existed in time and space. It is out to change the world by connecting people to their passions and the world to knowledge by existing at the center of every person’s online world, by working to make a life, not just a living and by striving to leave the earth in a better position than how we found it. Read More
Consumers are using more devices and touchpoints than ever before. Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the demand for cross-channel content, those same brands have incorporated a wide variety of martech, Cloud storage solutions, third-party agencies, and publishing tools. Read More
All of us experience the joy of email each and every week. Whether you’re the master of your inbox or struggling to stay afloat, it’s always helpful to learn from others. These ten reminders from They Don’t Teach Corporate in College are important whether you are just starting out in the corporate world or you’ve been a resident for decades. Read More
An overview of CMO and consumer opinion on what increases trust in a business.
- Consumers say transparency is the most important factor in increasing business trust.
- But CMOs think the ability to deliver consistently is most important.
- Differences in importance are also visible in personalisation, putting the customer first and business legacy.
Marketers need to take responsibility for every brand encounter, not only those that they control, says a leading industry figure who advocates share of experience as a more useful metric than the traditional share of voice. Read More