For any leader, the ongoing presence of heroes is both a cause for celebration and a reason for deep concern, because it indicates a failure of the wider system, writes Wharton adjunct professor of management Gregory P. Shea in this opinion piece. Shea is co-author of Leading Successful Change, published by Wharton School Press. Read More
One of your biggest assets isn’t your equipment, or your logo—or anything tangible for that matter. It’s trust—the trust your customers have in you. Any lack of trust impacts the bottom line. David Horsager of Trust Edge™ Leadership Institute says, “A lack of trust is your biggest expense.” Read More
You hear the term “storytelling” bandied about quite a bit in the marketing space, but many B2B companies still haven’t successfully integrated story into their content. And yet, B2B companies have so many opportunities to tap into the power of story throughout their long sales cycles. Read More
During a time of social distancing, people crave human connection more than ever. Shazia Ginai offers some tips on how to achieve that.
The past year and a half has seen a wave of purpose-led advertising campaigns, and in the current climate the need for more emotion-based ads has ramped up further. Read More
When everything seems uncertain, people get stressed. That’s one thing we all have in common. But there is always one thing you can control: your reaction to the situation. Read More