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Jack Daniel’s AR app turns whiskey bottles into pop-out storybooks

By | ISDose | No Comments

Augmented reality is proving to be a potent marketing tool in the hands of the right brands, and world-famous spirits maker Jack Daniel’s is today unveiling one of the strongest uses yet of the technology. Developed by Tactic, the company’s AR Experience app turns the classic black-and-white front label of any Jack Daniel’s Tennessee Whiskey bottle into a matching pop-up book, educating consumers about the company and brand. Read More