Ryan Oliver, head of brand strategy for US/Canada at Twitter, runs down the brands that nailed their microblogging strategy in 2018.
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Vitaminwater Challenge: Ditch Smartphone For A Year, Win $100K Read More
The days of fixed annual marketing plans and long runways to launch are behind us. The average CMO tenure is about 3 ½ years — within that you have maybe 1-2 strategic planning cycles to make your mark. You must adopt an agile marketing mindset to use them to their fullest. Read More
The campaign films demonstrates the beauty of unspoilt world and the artistic representations help to show consumers that by looking beyond the ordinary they can unlock something special Read More
If you try to go too far, too fast, you risk ‘snapping back.’
A common fallacy regarding email programs is that they are self-sustaining. That couldn’t be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between brand and customer are prerequisites to a profitable email program. Read More
The details are still in the works, but some programs will become ad-supported. Read More
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel. Read More
Lexus reveals ad ‘created by AI’. Is it a gimmick? No. Will it win any awards? Probably not Read More
Some school environments go so far as to discourage this skill. Read More