The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued. Read More
When big companies collapse, the story is never simple
Attend just about any business conference today and you’ll hear a familiar tale of woe. A once great corporation, which had dominated its industry, fails to adapt and descends into irrelevance. The protagonists of these stories always come out looking more than a little silly, failing to recognize seemingly obvious business trends. Read More
Consumer behavior is continually evolving, both adapting to and influencing our permanently online world. How can marketers, and more broadly businesses, keep up with the pace of change and evolving consumer behavior? Read More
In the past few years, online advertising has bloomed, with more and more companies choosing internet platforms to promote their products. Read More
Data and technology are central to the future of brand marketing, but marketers first need to join all the dots – internally and externally – while all the time protecting privacy and addressing regulatory concerns, according to the chief marketing officer of Mastercard. Read More
Cricket has been the nation’s sport for some time, but the problem is viewers drop off when nothing’s happening. Here’s how Fox Cricket used predictive AI to let fans know when the action was coming. Read More
In a digitally enabled world where consumers are effectively “always on”, VF, the owner of apparel brands such as Vans, Timberland and The North Face, is dialling down its activation content. Read More
The podcast market has seen rapid change in the past few years. Originally the habitat of hobbyists and die-hard fans that didn’t expect to make money, podcasts are now big business, and the best get snapped up by tech giants for a pretty penny. Read More
There is a subtlety to bias. It isn’t always cloaked in red with arrows lifting it from the crowd. Sometimes bias is so shrouded and ingrained in our actions even the most “woke” among us misses the flaw. Read More
Social media is the cornerstone of most branded marketing strategies. But for certain companies and industries that don’t have the luxury of using the full slate of social promotion channels now available, putting to use disruptive marketing trends becomes a means for survival. Read More