In business, longevity requires continual transformation from companies. Sometimes small adjustments are sufficient. But other times businesses need to reconceive their most fundamental operations in order to survive and stay vital.
Imagine this…
Your startup/company is an island, surrounded with very treacherous shores and low-barrier riffs which could destroy the ships. When the ships are coming in, they rely on the lighthouse to guide them to take the actions they need to take in order to arrive safely on shore in the dark. Read More
Customer experience innovations soothe the anxiety of tax season
The bad news: Your audience remembers only about one-fifth of what they hear. The good news: There are ways to change that. Read More
You don’t typically think a print ad can be audible. But Coca-Cola recently launched a print/outdoor campaign in Europe that, despite trying your best, you’ll very likely hear. Not all brands could get away with an idea like this, but Coke can, and did. Here’s why. Read More
“Go ahead and multiply the number 8,388,628 x 2 in your head.
“Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time. Read More
From understanding power dynamics to telling a memorable story, here’s how to sell your ideas. Read More
Three years ago, The Guardian was convinced that virtual reality was about to enter the mainstream. In Oct. 2016, the British news publisher announced that it had launched a two-person team dedicated to exploring the medium. A dedicated VR app, Guardian VR, debuted nearly a year later. Read More
Augmented reality is proving to be a potent marketing tool in the hands of the right brands, and world-famous spirits maker Jack Daniel’s is today unveiling one of the strongest uses yet of the technology. Developed by Tactic, the company’s AR Experience app turns the classic black-and-white front label of any Jack Daniel’s Tennessee Whiskey bottle into a matching pop-up book, educating consumers about the company and brand. Read More